Operations that can be performed with the Production and Marketing module
Shipment orders
The module enables collecting shipment requests from end customers and forwarding them to refineries.
Manage contracts (including integration with accounting, financial and other systems)
This module can integrate with financial reporting systems, as well as other internal and external data sources. If data from external systems are missing, it is possible to specify quotes in the Production and Marketing module independently.
Planning and forecasting
Users can analyze request campaigns considering seasonality, directions and product range.
Cost tracking
Including carrier, freight forwarder, independent inspector and port agent services. Expense tracking is necessary for subsequent evaluation of delivery efficiency.
Sample Case: Use of the Production and Marketing Module in a Vertically Integrated Oil Company
Project objectives
- Higher turnover
- Shorter mean time of oil storage at tank farms
- Streamlined relationships
- Reporting to shareholders and auditors
Ways to address the objectives set
- Automated system of relationships with customers, automated planning and control of sales operations using IDEAL
- Connection of end users to personal accounts in IDEAL
- Integration of e-requests with SAP
Result
- 104% sales plan completion
- Shorter mean time of oil storage at tank farms (down to 18 days vs the target of 30 days)
- The share of end users in total sales increased by 12%
- More than 6,000 third-party contractors operating the system
- Complete transparency of commercial operations, reduced time for routine procedures